Our Ambassadors
Meet the dedicated individuals leading the movement to end all abuse in football.
Our platform empowers users to instantly report incidents, from racism and abuse to drug use or suspicious behaviour. We ensure that every concern is heard, logged, and actioned responsibly.
Our ambassadors are players, coaches, and advocates who have experienced the impact of abuse and are committed to creating positive change in the beautiful game.
Our ambassadors champion our mission to empower every fan, player, and member of staff to speak up, challenge discrimination, and help create a safer, more inclusive game for everyone.
See it. Report it. End it.
Football Ambassador
Former England International
A Message from Our Ambassador
Emile Heskey
Former England international and Premier League striker Emile Heskey enjoyed a successful playing career with clubs including Leicester City, Liverpool, Birmingham City, Wigan Athletic and Aston Villa. Known for his strength, teamwork and leadership on and off the pitch, Emile earned over 60 caps for England and represented his country at major international tournaments. As an ambassador for Football Safety App, he is passionate about promoting safer environments across grassroots and professional football.
Emile Heskey
Ambassador, Football Safety App
A Message from Our Ambassador
Jimmy Floyd Hasselbaink
Jimmy Floyd Hasselbaink is a former Premier League striker and football manager, widely recognised for his prolific goal-scoring career with clubs including Leeds United, Chelsea and Middlesbrough. A Golden Boot winner and respected figure in the game, Jimmy has continued to contribute to football through coaching, management and media work. As a Football Safety App ambassador, he supports initiatives focused on player welfare, inclusion and creating a safer future for the football community.
Jimmy Floyd Hasselbaink
Ambassador, Football Safety App
Football Ambassador
Former Premier League Striker
Football Ambassador
Host of 'The final whistle'
A Message from Our Ambassador
Alison Bender
I first heard about the Football Safety App through on of my podcast guests Emile Heskey, and when he told me about what they were trying to achieve, it immediately resonated with me. I’m really proud to be partnering with the Football Safety App through After The Final Whistle (my video podcast series where I speak with ex-footballers about everything surrounding the game), as well as becoming an ambassador, because I genuinely believe everyone should feel safe in and around a football match. Football is our beautiful game. It brings people together, creates incredible memories and should be a place where everyone can enjoy being part of it without fear of abuse, harassment, racism or violence. I’m really happy to support the work the Football Safety App is doing to help make football safer for everyone. We all have a part to play in keeping our beautiful game beautiful.
Alison Bender
Ambassador, Football Safety App
A Message from Our Ambassador
Peter Reid
Reid has seen the game change over the years but says abuse now comes in a different form. He said: “The 70s and 80s were a bit lively. Anyone who knows me knows that I was an aggressive player on the pitch. I got a lot of stick and I gave it back. Back in the day, I was spat on and suffered verbal abuse. “Over the years, the game has changed and behaviour at grounds has got a lot better. But I’ve seen abuse of black players, which is why I got involved in supporting ‘Show Racism the Red Card’ and why I have now become an ambassador for the FSA. “That behaviour is just not acceptable in the modern game. Families are going to matches and they shouldn’t be hearing bad language. Football, and sport in general, should be safe and enjoyable to watch and to be part of. “The majority of matches are not too bad; it is social media that is one of the biggest problems now. “In a modern world, an app like this is the future. Everyone has a phone in their hand, and the app makes it easy to report any form of abuse as you hear it. It is discreet, easy to use… I’m all for it to help make the games safer for supporters and players and everyone in it.”
Peter Reid
Ambassador, Football Safety App
Football Ambassador
Football manager, pundit and former player
The Role of Our Ambassadors
Our platform empowers users to instantly report incidents, from racism and abuse to drug use or suspicious behaviour. We ensure that every concern is heard, logged, and actioned responsibly.
Leading by Example
They demonstrate zero tolerance for abuse and promote positive behaviour both online and offline, modelling the standards expected across the game and inspiring others to act with respect and integrity.
Raising Awareness
They use their platform and voices to educate the football community about safety, respect, and how to report concerns through our app, helping ensure everyone knows their voice matters.
Supporting Victims
They advocate for those affected by abuse and help foster a culture of support, accountability, and action standing with victims, encouraging reporting, and contributing to meaningful change.
Meet Our Ambassadors
We’re proud to work alongside passionate individuals helping to create a safer, more inclusive football community.
Marcus Rashford
Former England, Manchester United Player
“I will never apologise for who I am and where I came from.”
Bukayo Saka
Former England, Arsenal Player
“I knew instantly the kind of hate I was going to receive and it is a sad reality.”
Troy Deeney
Former Watford Captain
“I’ve had death threats, I’ve had racist abuse… but I won’t be silenced.”
Karen Carney
Former England international Player
“I’ve been trolled, I’ve been abused… it’s relentless, but I won’t stop speaking my mind.”
Jess Carter
Former England, Chelsea Player
“It’s disgusting. No one should have to go through this just for playing the game they love.”
Eniola Aluko
Former England international Player
"I was made to feel like my voice didn’t matter. But I will always stand up for what’s right."
Become an Ambassador
Are you passionate about football safety and driven to make a difference? Join a growing community of advocates working to promote respect, accountability, and safer football environments.
